Author: Nia Campbell

What a brilliant day at GovCamp Cymru! The energy, generosity, and curiosity in every room was infectious, and proof that when you bring together people who care about public services in Wales, good ideas flow fast. We pitched and ran a packed session on ‘A vision for public services in Wales’. Around 40 people joined us to explore what great public service delivery could look like, and what’s holding us back. What we heard: a shared vision.

I’ve spent most of my career helping teams move from talking about user-centred design (UCD) to actually doing it, often as part of digital transformation programmes. And one thing I’ve learned is this: transformation doesn’t stall because people don’t care. It stalls because we treat “digital” as technology, rather than a way of working and thinking.